About Us

At Body Rocket, we recognized the incredible potential of the data generated by the Body Rocket system and sought to create an advanced AI solution to maximize its value. Introducing BRIAiN, the Body Rocket Individualized Artificial Intelligence Network, designed to delve deep into the rich data streams collected from your rides. Our mission is to empower cyclists and triathletes with unparalleled insights, allowing them to analyze their performance with unprecedented rigor. By leveraging BRIAiN, users can fine-tune their strategies, optimize their aerodynamics, and ultimately get faster. Join us on the journey to unlocking your true potential with cutting-edge AI-driven analysis.

The Body Rocket system integrates state-of-the-art sensors at key points on the bike, such as the handlebars, seat post, and pedals, capturing real-time data on aerodynamic drag. This innovative approach ensures cyclists receive immediate feedback on their performance, enabling precise adjustments to their riding position and technique.

Here's the fundamental equation that drives our understanding of drag:

\[ F_{drag} = C_dA \cdot \left( \frac{\rho \cdot V^2}{2} \right) \]

Where:
    \(F_{drag}\) is the drag force,
    \(C_d\) is the drag coefficient,
    \(\rho\) is the air density,
    \(V\) is the velocity, and
    \(A\) is the riders frontal area.

Directly measuring drag with our system provides a more accurate and immediate understanding compared to techniques like virtual elevation. Traditional methods often rely on estimations and can be influenced by numerous variables, leading to less precise data. Our approach, however, captures the nuances of your ride in real-time, providing actionable insights to help you optimize your performance effectively.